“Content is just the beginning…”

Is the welcome message you see when you head to Sara McCord Communications homepage. Sara is not just a Communications Pro, but a Strategic Partner to her clients, as well as a Content Creator. She helps her clients to create extraordinary content, that helps them drive engagements and achieve their goals!

Which is why when Sara reached out about working together on her Brand Photos, I couldn’t have been more excited to help her take her content to the NEXT LEVEL!

A little about how Sara and I know each other. Our paths crossed at an event in New York City, where we connected on our mutual passion for health and fitness (shoutout to the #ToneItUp Community!). But our friendship has grown to be one where we inspire and support one another, as we chase our own entrepreneurial goals!

For Sara’s session we did a deep dive over the course of 4 weeks, into:

• Her Brand messaging

• Who her Ideal Client is

• What her Goals are for the next six months

• What the vision was for her session, etc.

My Brand sessions go far beyond just taking a clients photos! I stepped into Sara’s business to understand her strengths, weaknesses and how I can help her create a vision for her session that will speak to her ideal client. Which in turn would not only meet her goals, but exceed them!

There were three keywords Sara kept coming back during our session planning that she wanted to portray in her photos: Creative, Powerful and Warm. So when we were planning Sara’s outfits and locations I kept those choose three keywords in mind. Sara is not only a successful business woman, but a wife a mom to three children and a friend. The images from her session will tell the story the speaks directly to those three words as she tell hers story.

Sara is based in Maryland and she had several locations in Washington, DC in mind for her session. I love to travel, so when Sara asked if I would travel to her, I was so excited for the opportunity to be creative in a whole new location! Sara and I shot at several locations in downtown Georgetown, here are a few behind the scenes shot of a few places we went.

Now for the photos you have been waiting for! Here are some of my favorites from Sara’s session. I am SO EXCITED to see how Sara’ uses these photos over the next few months, as she continues to refresh her Brand’s online presence.

If you don’t already follow Sara, head over to her website and her instagram! She is the currently in the midst of planning all of the programming for the Listening and Beyond Summit in New York City, July 29-30th! This conference has the world’s best marketing, branding & PR experts for a two-day summit LIVE in New York City as they reveal their biggest secrets!

If you head to their website you may have already seen some of the images below on some of the marketing content for the conference, because Sara will also be speaking!

Sara, it was an honor and privilege to step inside your business, and for you to allow me to help serve your clients along side you! I am so proud of you and always cheering you on!

We also got some family photos in while I was there so stay tuned for part 2 of the McCord family next week!