In today’s digital era, having a strong online presence is key for any business to succeed. One of the most effective ways to establish your brand and attract your ideal clients is through strategic branding photography. With the increased importance of social media platforms like Instagram, Facebook, and TikTok small business owners have the opportunity to showcase their brand and products through visually stunning imagery.
But it’s not just about posting pretty pictures! Branding photography is about telling a story, creating an authentic connection with your clients, and confidently showing how your brand can solve their needs. I want to highlight how Linda of West Aesthetics did just that by leveraging branding photography to grow your new business, from steady bookings to booked out! And how investing in high-quality visuals can help you stand out from the competition and take your brand to the next level. So, if you’re ready, let’s dive in!
Benefits of Branding Photography
Firstly, it will help increase brand awareness and recognition. By showcasing your brand through high-quality consistent imagery. Showing up consistently with Brand images edited in your style, and reflecting your brand colors. It will help create lasting brand recognition for current and new customers!
Secondly, branding photography can help you establish a connection with your audience. By not only telling your story through your brand imagery but showing your personal values and a few of your favorite things! You will create a deeper authentic connection with your customers by showing up as a business owner and a friend. This connection can help build your like, know and trust factor with your clients!
Finally, branding photography can help you showcase your products or services and give your clients a peek “behind the scenes” of your business. Brand imagery showing you at work is so helpful for your clients to see themselves in your photos and what it will feel like to work with you.
West Aesthetics – Branding Photography Session
I wanted to give a little behind the scene look at a few key things I start with when planning any Branding Session. To give you a recent example, I am sharing how I used these topics when planning Linda of West Aesthetics Brand Session:
| Brand Story |
Successful brand photography is all about telling a story. This was Linda’s first Branding session and these photos would be what she uses to introduce her to her audience. Our goal was to introduce her with updated headshots and show how she serves her clients through Botox services.
| Brand Aesthetic |
Consistency is key when it comes to branding photography. It also needs to complement your website and social media accounts as well. In order to make sure Linda’s Branding was consistent across all facets of her business. She worked with Rachel of Reach Creative for a custom Branding Kit and Web Design. We made sure to mirror those colors throughout her sessions. Making the post-session website launch a seamless process!
| Props and Accessories |
Props and accessories can help add personality and depth to your visuals. Linda brought along the products she uses with her clients for botox, as well as hair care and skin health. This allows her clients to see what they will can anticipate when she arrives at their session.
| Selecting a Location |
Lighting and location is essential for creating high-quality visuals. Make sure to choose a location with good natural light or invest in renting a space is reflects your brand. Linda choose a beautiful studio space for her first session, creative a very clean and bright aesthetic that mirrors her branding!
After this session, Linda launched her new Branding kit and website filled with her Branding Photos in February and as a result, here what she had to say:
“Things are going SO well! Since our last session, I rolled out two new services, my audience is growing on social media, & my calendar is BOOKED up with appointments! I can’t wait to plan Q2!”
When I asked Linda what she would say to someone who is looking to book a Brand Photography session she said:
“If you are considering a brand photography shoot & want to elevate your professional look book Bridget, she is a one of kind photographer who will capture your best self not to mention how much fun you’ll have!”
If you are ready to take your brand to the next level. Let’s dive in! – Start here!